Tourist Development

Tourist Development Council

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Tourist Development Council Appointment
This nine member council was created on March 23, 1992 by Ordinance No. 92-18 to meet monthly to make recommendations to the Board of County Commissioners regarding a proposed plan of uses for tourist development tax revenues, for the effective operation of the special projects or uses of the tourist development tax revenues, and to review all expenditures of revenues from the tourist development trust fund. Membership consists of three Elected Officials, one from the Board of County Commissioners, one from the City of Naples, one from the City of Marco Island, up to four tourism industry owner/operators and two individuals involved in the tourism industry.  Terms are four years and members may be reappointed.

Tourism Works for Collier County
Tourism is important business for Naples, Marco Island and the Everglades. As the leading employer and the primary economic engine for the region, the tourism industry is responsible for over 38,500 jobs in Collier County. Over 2 million visitors in 2018 spent over $1.5 billion dollars, resulting in a total economic impact of over $2.1 billion to Collier County.

Residents benefit from the tourism industry through enhanced amenities in the community and through tax savings. An estimated tax savings of $1,000 per household in 2018 thanks to the expenditures of visitors. Visitors contributed over $28 million in tourist development taxes in our region and they provide $130 million in sales and gas tax revenue in 2018.

Tourist development taxes pay for extensive beach renourishment, inlet management and beach park facilities programs in Collier County along with county museum operations, special events and destination marketing through the Convention and Visitors Bureau, and promotion of tourism businesses through advertising and public relations.

To promote distinctive world class vacation and group meeting experiences, which result in positive economic growth and stability for Collier County.

To be recognized as the most desirable year-round tourism destination in the world.


Visitor Information
Visit Naples, Marco Island and the Everglades – Florida’s Paradise Coast, home to unsurpassed beauty and diversity. From world-class beaches, resorts, shopping and recreation to sweeping sawgrass prairies and wetlands with flourishing wildlife, there is a wide range of choices for relaxation and recreation. Here you will find the quaint and historic, as well as the elegant and modern. Come explore Naples, Marco Island and the Gulf Coast entrance to Everglades National Park and the many fascinatingly diverse attractions they have to offer. For more information on visitor amenities including places to stay and things to do, visit our official visitor information web site, or call 800-688-3600.

To contact our Convention and Visitors Bureau office, call (239) 252-2384.