October 22, 2007

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Collier County Government Center, Administration Bldg. F, 3rd Floor, 3301 East Tamiami Trail, Naples, Florida 34112

October 22, 2007 10 a.m.
Collier County Commission Chambers
* Requires TDC Action

I. Call to Order

II. Pledge of Allegiance

III. Roll Call

IV. Changes and Approval of Agenda

V. Approval of TDC Minutes *

1. * Regular Meeting September 24, 2007

VI. New Business

1. Wiggins Pass Change Order to Work Order
2. Strategic Plan Discussion - "Target Promotional Messsages to the Highest ROI
    Probability Audiences"

VII. Old Business

1. Revised Marketing Plan
2. Revised Event Questionnaire
3. Quarterly Financial Review

VIII. Staff Report Presentations

1. Section I

a. Paradise Advertising – Cedar Hames
b. Klages Research Report - Walter Klages

2. Section II

a. Director's Report - Jack Wert
b. Smith Travel Report - Jack Wert
c. Search Engine Report - Jack Wert
d. Website Activity Report - Jack Wert
e. Sales Manager Report - Debi Debenedetto
f. P.R. Manager Report - JoNell Modys
g. Film Coordinator Report - Maggie McCarty
h. Sports Marketing Report - Ralph Pryor
i. Phase V - Fulfillment & Call Summary - Ginny DeMas

IX. Detailed Staff Reports

X. Announcements

XI. Audience Input & Discussion

XII. Council Discussion

XIII. Next Meeting Date/Location – November 26, 2007 - Collier County
Government Center, Administration Bldg. F, 3rd Floor, 3301 East
Tamiami Trail, Naples, Florida 34112

XIV. Adjournment

All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in writing, to the board prior to the meeting if applicable.

For more information, please contact Jack Wert at (239) 403-2402.

If you are a person with a disability who needs any accommodation in order to participate in this proceeding, you are entitled, at no cost to you, to the provision of certain assistance. Please contact the Collier County Facilities Management Department located at 3301 East Tamiami Trail, Naples, FL 34112, (239) 774-8380.

Public comments will be limited to 5 minutes unless the Chairman grants permission for additional time.

Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying activities (including, but not limited to, addressing the Board of County Commissioners) before the Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the Board Minutes and Records Department.